At Inner Market Media We Work Across the Global Sports Sector Delivering Advisory Services and Insight for Industry Executives, Properties, and Investors.

about imm

Inner Market Media Brings an Unrelenting Focus to the Most Valuable Aspects of the Sports Sector.

Our advisory practice serves professional sports organizations and investors who must navigate this rapidly evolving marketplace in the most efficient ways possible, unlocking value across the asset class. 

For our Insight followers, we focus on delivering an insider’s unvarnished take - a big part of which is separating true value-creating elements from the many aspects of our industry that while attractive, don’t drive the business forward. 

Simply put, we show how the sports industry’s Inner Market really operates.

the inner market

A Property’s Inner Market Rights are the Unquestioned Engine Currently Driving the Entire Sports Sector

In today’s major sports ecosystem the long-term value of a property’s Inner Market rights often equals the value of all the assets that property owns, such as its IP, stadia, and practice grounds. 

A sports property’s Inner Market - its bundle of local rights, media partners and carriage deals, all driven by its core fan base and in-arena experience - can be its most valuable asset when managed strategically.

advisory services

Evaluating Professional Sports Properties’ True Value and Operational Efficiency is Not Easy. Mistakes are Expensive. Real Expertise Can be Priceless.

We help investors determine the real worth of a sports asset and how best to realize that value in the shortest possible time frame. 

Operating elite sports properties is challenging and often takes an extended period of time before new owners can run them profitably and thrive competitively.

Our approach is an operator’s perspective forged over three decades across North American, UK, and European sports, built from our consistent record of high performance at the properties we’ve managed. 

our experience