our team
Mark pannes
managing partner
Mark is a 30 year industry veteran who has managed sports, media, entertainment, and licensing businesses across North America, the UK, and Europe.
He has served as CMO of the New York Knicks (NBA), CEO for AS Roma (Serie A), CEO for the Vancouver Whitecaps (MLS), President of Strategy and Growth at Circuit of The Americas (COTA), and founding director of the global sports practice at HSBC Private Bank, based in London.
An IMM principal and its managing partner, Mark advises investor groups on sports property acquisitions, restructuring, and rapid growth. He currently also serves as a teaching fellow and former chair of the advisory board for the Center for Sports Communication & Media at the University of Texas at Austin, where he is based.
Mark is a graduate of the University of Texas at Austin and Fordham School of Law.
partner, ott sports
michael broughton
Michael founded Sports Investment Partners LLP in 2010, Europe’s first sports focused investment vehicle. Most recently exiting Supponor to Bruin Capital.
He serves as an Advisor to Apex Capital, the leading Athlete-centered vehicle with investments in TGL (Tiger Woods Golf) and FC Venezia, as well as being an Advisor in the women’s football group Mercury 13 and SEH, where he holds a minority stake in a number of Football Clubs in Central Europe.
Michael has served as a senior executive at FIFA headquarters in Zurich, responsible for its strategic relationships and investment strategy with big data and tech companies globally, while also supporting its emerging Gaming and eSports group.
He previously served at Nolan Partners working with Fortune 500 company Chairmen and Chief Executives. Michael holds an MBA from the University of Liverpool and BSc in History and Political Science from Tufts University
Mac ruth
head of production
Mac, an Academy Award winner for sound mixing (Dune), is an IMM principal and the company’s head of production, overseeing all content curation and delivery.
His renowned production experience spans over 100 film, television, and streaming/video-on-demand productions.
Mac is a graduate of the University of Texas at Austin, Moody College of Communication’s Radio, Television & Film program.
tony sullivan
chief commercial officer
Tony’s deep industry experience across domestic and international properties makes him a highly sought after advisor for sports investors and management teams.
As Inner Market Media’s chief commercial officer he is responsible for all strategic partnerships and advisory relationship development.
Previously, Tony co-founded and served as VP of Sales/Marketing at Wemap, a global leader in augmented reality interactive maps, used at The Paris Olympics, Rugby World Cup, and the Louvre.
At both the IndyCar Shell Pennzoil Grand Prix of Houston and NBA’s Houston Rockets, Tony secured over $10m in sponsorship sales while introducing digital asset integration across traditional sponsorships.
He also played a key role in the acquisition and successful turnaround of 1st division French basketball team, Paris Basket Racing, the academy club for NBA Hall of Fame player Tony Parker.
Tony is a graduate of University of Wisconsin-Madison’s Professional French Masters Program with a specialization in French sports and BAs from the University of Texas in History and French.
Nick pannes
marketing coordinator
Nick works on digital strategy and promotion for IMM. He has previously worked in product marketing for Connatix, a programmatic OLV ad firm, internal communications for UFCU, and as a production assistant at a New York City film studio.
His work often focuses on creating transformative, zero-cost analysis systems with strong, tangible ROI.
Nick is a graduate of the University of Texas at Austin’s Moody College of Communications, with BS in Public Relations and BS in Political Communications.