Our

Team

Mark Pannes

Managing Partner

Mark is a 30 year sports and media industry veteran who has managed sports, media, entertainment, and licensing businesses across North America, the UK, and Europe.

He has served as CMO of the New York Knicks (NBA), CEO for AS Roma (Serie A), CEO for the Vancouver Whitecaps (MLS), President of Strategy and Growth at Circuit of The Americas (COTA), and founding director of the global sports practice at HSBC Private Bank, based in London.

An IMM principal and its managing partner, he currently also serves as a teaching fellow and former chair of the advisory board for the Center for Sports Communication & Media at the University of Texas at Austin, where he is based.

Mark is a graduate of the University of Texas at Austin and Fordham School of Law.

Mac Ruth

HEAD OF PRODUCTION

Mac, an Academy Award winner for sound mixing (Dune), is an IMM principal and the company’s head of production, overseeing all content curation and delivery.

His renowned production experience spans over 100 film, television, and streaming/video-on-demand productions.

Mac is a graduate of the University of Texas at Austin, Moody College of Communication’s Radio, Television & Film program.

Michael Broughton

Partner, OTT Sports

For over two decades Michael has worked across the top levels of sports, media, and technology. In addition to his role as an OTT Sports principal and co-host, he is also a partner at Acceleration Equity, based in London.

He has served as a senior executive at FIFA headquarters in Zurich, responsible for its strategic relationships and investment strategy with big data and tech companies globally, while also supporting its emerging Gaming and eSports group.

Previously he served as founding MD at Sports Investment Partners, Europe’s first sports industry-focused investment vehicle, and at Nolan Partners working with Fortune 500 company Chairmen and Chief Executives.

Michael holds an MBA from the University of Liverpool and BSc in History and Political Science from Tufts University.

Maclane Paddock

COORDINATING PRODUCER

Maclane manages all production streams for Inner Market Media’s full slate of content platforms.

In addition to being an IMM principal and its coordinating producer, she also currently works with Austin-based Night Tide Films as a coordinating producer focusing on film and television project development.

Maclane is a graduate from the University of Texas at Austin Moody College’s Radio, Television & Film program.

Connor Laird

Marketing Associate

Connor works on social media strategy, digital promotion, and assists Maclane in production efforts.

Connor is an incoming senior at the University of Texas studying Advertising with a minor in Sports Media. His background in sports relies heavily on his personal experiences of being a former division one lacrosse player.

In addition to being IMM’s Marketing Associate, Connor also works for Chubbies Shorts as a Digital Marketing Assistant focusing on digital ads and copywriting.