Insight
Leadership insight
amazon’s nfl prime black friday game plan: blitz walmart
While it's being positioned as a tech innovation play, it's much more direct than that. In the black-and-white win/loss column of retail sales, this weekend's new Prime Black Friday Football game broadcast is about America’s largest online retailer, Amazon, using exclusive sports content to target core customers of its largest competitor and America’s biggest retailer – Walmart.
OTT Sports
episode 23
the new saas: sports as a service
Selling software as a service (SaaS) has been a huge boon for both software companies and their customers. The seller uses their underlying product to fuel an evergreen subscription model, and the customer ensures they always have the most cutting-edge technology available. For decades, sport’s uniquely compelling content has been the underlying product that fuels many businesses in the sports-media-entertainment ecosystem, but it has never truly embraced the capturing, ongoing value from them...until now.