Media is the unquestioned engine currently driving the entire sports sector

In today’s major sports ecosystem the long-term value of a property’s media rights often equals the value of all the other assets that property owns, such as its IP, stadia, and practice grounds.

A sports property’s Inner Market - its bundle of local rights, media partners and carriage deals, all driven by its core fan base and in-arena experience - can be its most valuable asset when managed strategically.